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Who We Are
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JAMES R. REED, II Principal
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James R. Reed, II founded J.R. Reed + Associates, LLC in 2001. Renamed in 2011, JRR+A was previously known as Cytenance, LLC and 2weeksnotice.com.
Prior to JRR+A, Mr. Reed worked as Internet Marketing Specialist for Doe-Anderson Advertising & PR. Makers Mark, Louisville Slugger & The Kentucky Lottery are among those clients with whom J.R. worked while at Doe-Anderson.
As Interactive Account Manager and Producer at Power Creative, J.R. worked directly with companies such as General Electric, Hillerich & Bradsby and Thomson Consumer Electronics among others.
As Sales Manager, Mr. Reed oversaw the sale of online media for AllAdvantage.com in Kentucky and Indiana. Third only to Yahoo! and MSN based on ad volume, AllAdvantage.com was a pioneer in the field of behavioral online marketing.
J.R. received a B.A. in Political Science and Communication from the University of Louisville where he was the recipient of the McConnell Scholarship for Political Leadership. Mr. Reed has worked in Washington, D.C. for both the United States House of Representatives as well as the U.S. Senate.
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J.R. and his wife Stacie (Taylor) live in Prospect with their two young daughters.
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MICHAEL W. BARRY Voice Over
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Mike Barry has over 40 years experience in radio and television broadcasting, production, instruction and sales. A former television news anchor and producer in Lexington, KY, Nashville, TN, and Cape Girardeau, MO, Mike previously served as a journalism instructor at the University of Kentucky.
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ALAN LETT Design / Art Direction
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Alan Lett is an award-winning creative director with over 15 years experience. Alan's work is refreshing and unique and delivers in an impactful and unexpected way, breaking through the clutter. He's easy to work with and will do what it takes to meet or exceed client expectations. Whether in the form of identity, packaging, promotional, advertising, or interactive design, his creative solutions help brands unleash their potential for growth. Alan's client roster includes: Maker's Mark, Knob Creek, Valvoline, Winston, ReVive Skincare, Churchill Downs, Wal-Mart, and Meijer just to name a few.
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TBD DESIGN Designers
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TBD Design is a branding and communications firm located in Louisville, Kentucky and frequent collaborator with J.R. Reed + Associates. TBD approaches each branding assignment without preconceived notions, formulaic shortcuts, or overblown strategies designed to pad their bottom line over that of their customers. They specialize in clear, concise, dynamic creative geared to effectively communicate to all audiences. At TBD, no brand solution is predetermined, but to be determined.
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